Healthcare Strategy & Innovation
Driving commercial success with the patient and customer lens
Jenny K. Sheng
Founder & CEO
A truly innovative business maven, Jenny blends her background across consulting, agency, and Big Pharma to drive impact across R&D, Commercialization, to the patient experience. She is recognized across industry for translating patient and customer insights into winning strategies.
Strategic Advisory
Pharma / Biotechs
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New Product Planning & Marketing: commercial strategy & market development across rare diseases, oncology, neuroscience, & many more TA's
- Patient experience research & engagement
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Launch excellence
Example:
Drug development transformation through innovations in the Target Product Profile (TPP)
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Center the TPP as the asset's master blueprint
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Infuse the patient and customer voice into the TPP
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Utilize an iterative process inspired by innovation methodologies
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Create a cohesive cross-functional vision and culture
Example:
Plan & execute a best-in-class launch
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Learn and avoid pitfalls from Innomaven's database of drug launch case studies
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Develop winning cross-functional launch strategies/tactics centered on the patient
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Operationalize a US launch with an industry-best Launch Playbook and expert guidance
Patients & Advocacy Groups
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Patient research on health disparities
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Empathy maps, patient journeys, user experience & research
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Strategic planning & stakeholder mapping
Example:
Explore the experience of the Black female Multiple Sclerosis patient
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Conduct empathy research to understand the points of friction and health inequities among different subpopulations
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Map the patient journey from initial symptoms, seek medical care, cycling through health system, treatment, and monitoring
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Understand access challenges and available resources: emotional, (e.g., support groups), financial (e.g., patient support programs), logistical (e.g., MS Society navigators, transportation)
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Identify with a multi-stakeholder group (e.g., advocacy, pharma, health systems, policy) the opportunities in the patient experience for innovation and change
Other Life Science Organizations
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Strategic planning and go-to-market strategy
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Opportunity identification and assessment
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Innovation sprints and design thinking
Example:
Go-to-market plan for a health tech startup
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What is the product's value proposition to patients, HCPs, to payers?
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Who is the target patient segment and customer? What is their journey and pain points?
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Why would the product resonate with key stakeholders? What emotional connection can be developed?
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Where are the patients and customers? What go-to-market strategy reaches them the best?
Innovation
Creation
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Innovation for change and multi-stakeholder brainstorm facilitation
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Patient-centered design thinking, empathy maps, patient journeys, user experience research
Example:
Create solutions for change using Patient-Centered Design Thinking
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Empathize & define: utilize design research to understand how patients embark on their journeys, and identify areas with the most friction
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Ideate: use Innomaven's creative frameworks to brainstorm potential solutions
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Prioritize: assess and select solution based on impact, resource intensity, scalability, and other factors
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Prototype & pilot: test ideas with patients and key stakeholders in the community, then in real-life practice to generate learnings
Why Choose Innomaven?
Patient and Customer-Centered Business Approach
Jenny prioritizes the value proposition to the patient, HCP, and payer. She simultaneously creates enduring business value, ensuring a tailored strategy for growth.
Breadth and Depth in Expertise
Jenny brings experience across Pharma, consulting, and agency in
- New Product Planning
- Marketing & Strategy
- Innovation
- Insights & Analytics
Innovation & AI-Driven Strategies
• Thought leadership on combining innovation frameworks with patient/customer journeys, AI, and advanced analytics across R&D, Launch Excellence, and Commercial Strategy
• Certifications & coursework in leadership, innovation, and human-centered healthcare from Parsons School of Design, Harvard Business School, IDEO, and more
Matrix Leadership
• Ability to align decision-makers and key stakeholders across organizations and functions from kick-off, strategy development, to successful execution
• Experience in empowering and leading large teams of 40+ on blockbuster drug launches, commercial partnerships, and countless strategy workshops
Awards & Achievements
2026 KGI Distinguished Alumni Award
For Career Achievement
2026 Leader of "Industry Guide to
Patient Centricity"
2025 HBA Annual Conference Speaker
2026 Everest Award
2025 Spark Award
2024 Marie Curie Award
