Meet the Innomaven
Jenny K. Sheng
Founder & Chief Patient Officer
Passionate about doing things differently after working in Big Pharma, Jenny Sheng integrates the patient voice across R&D, Launch Excellence, and beyond
Strategic Advisory
Pharma / Biotechs
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New Product Planning & Marketing: commercial strategy & market development across rare diseases, oncology, neuroscience, & many more TA's
- Patient experience research & engagement
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Launch excellence
Example:
Drug development transformation through innovations in the Target Product Profile (TPP)
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Center the TPP as the asset's master blueprint
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Infuse the patient and customer voice into the TPP
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Utilize an iterative process inspired by innovation methodologies
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Create a cohesive cross-functional vision and culture
Example:
Plan & execute a best-in-class launch
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Learn and avoid pitfalls from Innomaven's database of drug launch case studies
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Develop winning cross-functional launch strategies/tactics centered on the patient
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Operationalize a US launch with an industry-best Launch Playbook and expert guidance
Patients & Advocacy Groups
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Patient research on health disparities
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Empathy maps, patient journeys, user experience & research
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Strategic planning & stakeholder mapping
Example:
Explore the experience of the Black female Multiple Sclerosis patient
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Conduct empathy research to understand the points of friction and health inequities among different subpopulations
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Map the patient journey from initial symptoms, seek medical care, cycling through health system, treatment, and monitoring
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Understand access challenges and available resources: emotional, (e.g., support groups), financial (e.g., patient support programs), logistical (e.g., MS Society navigators, transportation)
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Identify with a multi-stakeholder group (e.g., advocacy, pharma, health systems, policy) the opportunities in the patient experience for innovation and change
Other Life Science Organizations
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Strategic planning and go-to-market strategy
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Opportunity identification and assessment
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Innovation sprints and design thinking
Example:
Go-to-market plan for a health tech startup
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What is the product's value proposition to patients, HCPs, to payers?
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Who is the target patient segment and customer? What is their journey and pain points?
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Why would the product resonate with key stakeholders? What emotional connection can be developed?
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Where are the patients and customers? What go-to-market strategy reaches them the best?
Innovation
Creation
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Innovation for change and multi-stakeholder brainstorm facilitation
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Patient-centered design thinking, empathy maps, patient journeys, user experience research
Example:
Create solutions for change using Patient-Centered Design Thinking
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Empathize & define: utilize design research to understand how patients embark on their journeys, and identify areas with the most friction
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Ideate: use Innomaven's creative frameworks to brainstorm potential solutions
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Prioritize: assess and select solution based on impact, resource intensity, scalability, and other factors
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Prototype & pilot: test ideas with patients and key stakeholders in the community, then in real-life practice to generate learnings
Why Choose Innomaven?
Patient-Centered Business Approach
Jenny prioritizes the value proposition to the patient and simultaneously creates enduring business value, ensuring a tailored strategy for growth.
Breadth and Depth in Expertise
Jenny brings experience across Big Pharma, management consulting, and agency in
- Commercial Development
- Marketing & Strategy
- Innovation
- Insights and analytics
Innovative Patient-Focused Solutions
• Human-centered design, innovation, patient experience and journey
• Certifications & coursework in leadership, innovation, and human-centered healthcare from Parsons School of Design, Harvard Business School, IDEO, and more
People Leadership
• Ability to align decision-makers and key stakeholders across organizations and functions from kick-off, strategy development, to successful execution
• Experience in empowering and leading large teams of 40+ on blockbuster drug launches, commercial partnerships, and countless strategy workshops
Awards & Achievements
EY &
Women In Innovation (WIN)
EY & Women In Innovation (WIN)
2024 Movers and Makers Award
HBA
Healthcare Businesswomen's Association (HBA)
2024 Marie Curie Award for Innovation
as Deputy Chair of Patient Centricity Affinity Group &
as Educational Program Lead of Northern New Jersey Chapter
